Fitness Coaching during COVID · Guilherme Kerber

Case structure

During COVID, personal trainers lost the ability to coach in person, putting both client retention and recurring revenue at risk. This project expanded an existing trainer platform into a connected product ecosystem: a redesigned desktop experience for coaches and a mobile MVP for students.

ClientTRYBE

Period2020–2021

RoleLead Product Designer

PlatformWeb · iOS · Android

The existing platform supported workout management, but not a complete remote coaching experience. As in-person sessions stopped, trainers began losing students, income, and continuity.

Help trainers continue delivering personalized coaching remotely
Give students easy access to workouts created by their own coaches
Modernize the desktop platform and align it with a stronger product experience

The work was structured in two parts. First, a design audit of the existing desktop platform, mapping friction points in workout planning, content organization, and client management.

Improved workout plan creation with a weekly organization
Created wireframes to define flows, hierarchy, and content requirements
Redesigned the desktop platform with a more consistent UI system
Designed a mobile MVP focused on workout access and guided training

The redesigned desktop platform gave coaches the tools to build and manage programs efficiently, with a clearer structure and a UI aligned with the new brand direction.

Improved workout plan creation and weekly organization
Clearer exercise library with search, filters, and categories
More efficient program assignment and client management flows
Updated UI aligned with the new brand direction

The mobile MVP was built for students, giving them a practical and motivating way to follow trainer-assigned workouts independently during remote sessions.

Onboarding and account creation
Access to trainer-assigned workouts
Guided exercise flow during training sessions
Visibility into workout progress and weekly results

Together, the desktop platform and mobile app created a connected coaching loop, enabling trainers to create programs more efficiently while students followed them independently.

–20% student cancellation rate
+12% new trainer adoption
–40% plan creation time
–60% workout assignment time

Final product connected coaching experience

Designing a
Cross-Platform
Coaching Experience

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